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Sample report

No dashboard.
Just this.

Every plan includes a monthly report, and this is what one looks like. Not a login, not a PDF of graphs — an email you can read in two minutes and understand without asking anyone what it means.

Rowan & Fig is not a real business. I have not written up someone's actual site and taken their name off it — that would be a made-up case study wearing a redaction, and this site is not going to start there. What follows is a specimen: invented business, but the exact format, length, and tone of the report a real client receives.

The report

From
Bryan <hello@yoursitetended.com>
To
Rowan & Fig
Subject
Your site in March — all quiet

Morning —

Nothing needed your attention this month. Here's the detail if you want it.

What I updated

  • WordPress core, 6.7.1 to 6.7.2. Security release, applied the day it came out.
  • Nine plugins, including the one that runs your booking form.
  • Your theme, one minor version.
  • All of it went onto a copy of the site first. Nothing broke, so it went live the same evening.

What I checked

  • Backups ran every night and all thirty restored cleanly when I spot-tested one on the 14th.
  • The site was up 100% of the month. No alerts fired.
  • Your contact form and your booking form both sent test messages through successfully.
  • No malware, no unexpected admin accounts, no file changes I could not account for.
  • Your SSL certificate renews on 2 June. I will handle it.

What I fixed

  • Two broken links on the Menu page, both pointing at a supplier who has changed their website.
  • The opening hours in your footer still said winter hours. They now say the summer ones you emailed me on the 3rd.
  • A photo on the About page was a 4MB file being displayed two inches wide. It is now 80KB and looks identical.

What I noticed

  • Your homepage takes 2.4 seconds to load on a phone on cellular data. That is fine. It was 3.1 last month, and the photo above is why it improved.
  • The plugin that adds your Instagram feed has not been updated by its developer in fourteen months. It is not causing a problem today, but abandoned plugins eventually become security ones. There is a maintained alternative and swapping it is about an hour. No rush — worth doing before the end of the year.
  • Traffic to your Catering page is up noticeably on last month. I do not know why, and I would rather say that than invent a reason. Worth knowing if you are deciding where to put effort.

Time used

38 minutes of your 1 hour on the Care plan. The rest does not roll over on Care, so if something needs doing, April is a good month to ask.

Nothing here needs a decision from you. The Instagram plugin is the only thing on my list to raise again, and I will bring it up in a few months if nothing changes.

Anything you want changed, just reply.

Bryan

Why it reads like that

Four rules for the report

  • The answer comes first

    You should know whether anything is wrong by the end of the first line. Everything after that is optional reading.

  • No metric without a meaning

    "2.4 seconds" on its own is trivia. "2.4 seconds, that's fine, and here's why it improved" is information. If I can't say why a number matters, it doesn't go in.

  • Problems get a timescale

    The abandoned plugin is a real issue and it is also not urgent. Saying both is the whole job. Manufacturing urgency to sell an hour of work is how the rest of this industry behaves.

  • "I don't know" is allowed

    Traffic moved and I couldn't tell you why. Inventing a reason would sound more impressive and be worth less than nothing to you.

Start here

The audit comes before the reports do.

Send me your URL and I'll go through the site by hand, then write up what I find in the same plain English. It's free, there's no obligation, and the report is yours either way.

Get a free health audit

Or email me directly at hello@yoursitetended.com